I believe that billions of people throughout history have never had a chance to discover what they’re truly capable of.

Some believe they were unlucky, other believe they’re unworthy. Some say it’s because of a poverty of money. Or time. Or courage.

I believe it’s time for every person to unlock their full potential and discover their power.

And I’m going to support them every step of the way.


I’ve trod the path from homelessness to CEO.

I’ve shed society’s conventions to find fulfilment in my own choices. I’ve unshackled my thinking and engineered the systems for my own success.

And I’ve built the systems to help other people do it too.


Powerful people aren’t born. They’re not discovered.

They are engineered.

They implement systems that lift them up.

They find leverage on the things that matter.

They grow in exponential leaps rather than small steps.


Everyone’s journey is uniquely their own.

But they don’t have to do it alone.


I am Yemi Penn

And I’m here to engineer powerful people.


My name is Yemi Penn, I am a British born Nigerian living in Sydney, Australia. I am an Engineer by profession, an entrepreneur by passion, and mindset transformation thought leader by mission.


The life I currently lead was not planned, nor did I even imagine was possible, having spent a big part of my childhood in Nigeria and being homeless some 13 years ago. As a single parent to two children, I almost inherited the story that suggested life needed to be a struggle. I describe myself as self-made, not just because I’ve achieved a level of business success which is unexpected for a solo parent to two kids, but because the legacy I’m intent on leaving goes well beyond imparting business tools but tools of self-empowerment, growth and contribution.


I currently run four successful businesses; an engineering consultancy based in Sydney, an F45 Fitness Studio in Brixton, London, a Transformation business under the name Yemi Penn and my latest ‘baby’, Golden Thread Café in Sydney. 


Through my Management Consultancy in Sydney, Australia I provide leadership and strategic direction to a range of clients and industries including: Sydney Metro, Transport for New South Wales, University of Technology Sydney, UNSW and F45 Training.


People often wonder how I’ve managed to run four businesses and parent, the short answer is I practice being in the NOW. When I do that I am able to effectively squeeze 40 hours out of a 24 hour day. My formula for achieving more in less time is insane! And is just one of the many tools I share within my personal programs.

I would say I am a living testament to the power of owning our story, stepping out of our shadow and finding our voice.


At aged seven, I was sexually abused by a family member. It took decades for me to feel worthy enough to heal and communicate my experience. Speaking was an acknowledgement and an honouring of my pain. I realised that I needed to break the chain of keeping the painful experiences that bind us, a secret. Irrespective of what our pain is, owning it liberates and affirms us. Doing it with compassion is what makes us as a society, as a race, thrive.


I have recently finished my first documentary titled ‘Did I Choose My Trauma?’. This short documentary follows my experience of childhood abuse into adulthood and is integrated with the knowledge and insight of leading therapists and healers. The confrontational question that drives the documentary is ‘can the journey to healing our trauma act as a catalyst for transformation and growth?’. This documentary serves as a pilot to a planned feature length documentary that we are calling all to be part of. It invites the viewer to lean in to an alternative conversation, one that has them take their power back and own their journey.


I have also spoken on the TEDxOcala stage in Florida last year on 'Do we choose the experience our trauma teaches us?', which has gained thousands of global views and have been blessed to be interviewed by best-selling author, Jack Canfield where I discuss my work in the mindset transformational space, my book 'Did You Get The Memo?' and my documentary, 'Did I Choose My Trauma?'


I believe most people have a preconceived idea of what life should be. It’s the picture-perfect Hollywood image we have been brought up on where we grow up in a happy and loving family, get an outstanding education, land our first job, get married, have kids and work tirelessly until retirement. This is what I refer to as ‘The Memo’. My first book Did You Get The Memo? was recently published in 2020. This book is a powerful effort to empower individuals to reclaim their stories and experiences and transmute pain to power. 


My perspective stems not just from philosophy or coaching techniques but from lived experience. It is this internal power and courage to be vulnerable which I believe separates me from other thought leaders imparting tools for transformation.  


A passionate advocate for awakening the dormant potential in individuals, organisations and corporations, I am committed to sharing how humanising our approach to business and elevating the conversation around disruption and diversity beyond the focus on gender roles can change lives, impact the business bottom line and drive fulfilment simultaneously.