A Bit About Yemi Penn


Born to my beautiful parents in South London, UK sometime in the eighties...

...I was known as the shy, quiet kid who pretty much obeyed the rules. This temperament, however, was tied to a traumatic event I experienced when I was just seven years old which robbed me of my power.

I believe most people have a preconceived idea of what life should be. It’s the picture-perfect Hollywood image we have been brought up on where we grow up in a happy and loving family,
get an outstanding education, land our first job, get married, have kids and work tirelessly until retirement. This is what I refer to as ‘The Memo’. The truth is like many people I didn’t get the memo and in fact, my life has deviated from it many times. Like when I took my seven-year-old and seven-month-old on a plane and moved to the other side of the world! It was time for me to heal and that’s exactly what I did; therapy, meditation, coaching and soul searching have allowed me to tap into who I really am. The result?

Freedom and Choice
Did you know that one in three people are unhappy with where they are in life? I work with people to change their mindset by inspiring them to go rogue. To rip up the memo and stop focussing on what they think their life ‘should’ be like, and rather focus on what they want their life to be. This shift in thinking and increased self-belief opens up new possibilities and the freedom of choice.

People often wonder how I manage three businesses, write a book, produce podcasts, develop and design new products and services whilst being a solo parent. The short answer is I practice really hard at being in the NOW. When I do that I am able to effectively squeeze 40 hours out of a 24 hour day. My formula for achieving more in less time is insane! And is just one of the many tools I share within my personal programs.

I am the understated underdog with a loveable rebellious side. I made the decision to study engineering, despite my parents wanting me to take over my father’s law firm in Nigeria. I was dedicated to changing things up by challenging the status quo and being brave enough to chase my dreams. Since graduating almost two decades ago, I have gone on to do some absolute bat $hit crazy things including:

● Working on some of the best rail engineering projects in the world including Crossrail, High Speed Two and Sydney Metro.
● Setting up and starting my own Management Consultancy, Penny Consulting, which looks for positive disruptive ways to get industry and clients to be better in how they manage people and projects.
● Opening and remotely operating my first fitness studio, F45 Training Brixton, from the other side of the world!
● Developing a product in the female hygiene space that uses technology to revolutionise how girls and women feel supported.
● Developing an app to connect minorities to services that aren’t typically readily available.

● Launching my Coaching company W Squared Coaching that seeks to empower those looking for more in their personal and professional lives.
● Writing my first book titled ‘Did You Get the Memo? Because I Fu*king Didn’t!’ (#dygtm). Order your copy here.
● Launching my podcast series titled the same as my book which is set to interview thousands of key players who are living life on their terms (Listen on itunes and Spotify)
● Holding workshops, seminars and speaking engagements to groups and corporations worldwide on subjects that matter.

In a nutshell, I am a person who values, seeks out and does whatever sets my soul on fire and I can help you to do the same! The question is, are you ready to create your own memo?

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